Using video to create Buzz
I found this great video that discusses the benefits and importance of using video in modern marketing and promotion. In the video the business owner states that the higher the video quality the more it will appeal to viewers senses. She also goes on to say that people want to get quick information that can consumed easily through visuals and audio.
View the video here: http://www.entrepreneur.com/video/223949#ooid=xnd21kNTrNEieGgGILG_JUZ7n899KPo3